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Winston, Salem NC. U.S.A Architect: Lloyd Walter Description
Perhaps the most architecturally significant building in Winston-Salem, a masterpiece of Art Deco design and detail. Total height 395' (120.4m) from the Caravan Room entrance at the rear on Church Street to the top of the flagpole. (Official height is measured from the main entrance.) Used as a model for the Empire State Building by the same architects. Designated Office Building of the Year in 1929 by the National Association of Architects. Winner of the 1984 Art Deco Society of New York award for best restoration. The official opening was on Saturday, April 27, 1929. Reynolds Tobacco was the nation's leading tobacco company in 1929, with its only cigarette brand, Camel, the nation's leading brand. The chief cladding material is Indiana limestone, while the lobby features marble finishes and metal detail. The top of the building is lit at night, one of the most distinctive features of the city's skyline. The Reynolds Building has been seen as an icon of corporate power and prosperity unequaled in the South, and is still often regarded as a symbol of the city. The Reynolds Building now houses the company's brand marketing, executive offices, benefits, legal and human resources operations. Constructed atop the site formally occupied by the Winston-Salem Municipal Building. |
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