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N. 6 - December '12 (DE)

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Approximately fifty years ago, a pre-eminent international marble and granite expert called Professor Mario Pieri, of the University of Pisa, included the following entry in his marble glossary (Marmologia, published by Hoepli): carrarite “Name given to an imitation white marble that resembles white porcelain ... It is harder than marble.”

Within a few decades, the carrarite phenomenon had spread, blighting many more natural stones, and today the artificial-stone market, which covers ceramic versions (Man-made stone) and Agglomerated or Engineered stone, runs parallel to that of traditional stone. Many companies have supplemented their naturalstone production with agglomerates, especially for kitchen worktops and bathrooms. Even more crucially in some cases, after starting out with natural marble they have become leaders in the sale of artificial stone. This trend is demonstrated by both the exhibitions and international specialist magazines, which nearly all now (CarraraMarmotec seems the only surviving exception in the exhibition sphere) feature agglomerate displays or adverts.

Without entering into the differences between natural and artificial products, it is sad to see the confusion often created among users, frequently talked into choosing agglomerates or imitation gres-porcelain stone by more aggressive but also more technically detailed advertising and information campaigns.

This explains the importance of FSTONE MAGAZINE, which promotes the marble and natural-stone culture among those who are then able to base their choice of these materials on the in-depth knowledge and extensive experience acquired by Carrara before the first symptoms of the carrarite bug started to appear...
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